Social media calls for special big data analytics ,Social media is one of the great frontiers of unstructured data. There is a vast reserve of information held by networks such as Facebook and Twitter, all accessible for free. Finding an algorithm to make sense of this data could be a critical step for any company eager to judge the public's mood. Turning data from noise to insight, however, requires new technology such as text analytics and a business committed to making information part of the decision-making process.
With a clear vision and detailed roadmap, big data may help you make the leap above your competition and toward higher performance
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