There are some unique benefits of Big Data that companies just can’t ignore:'
1)Information is transparent and usable at a much higher frequency.
2)Better management decisions, based on more objective data analysis;
3)Forecasting industry trends or customer needs;
4)Better customer segmentation that ultimately helps them tailor their products and services;
5)Faster development of innovative products or services.
The future of business belongs to those enterprises that embrace the big data analytics movement and use it to their advantage,said Scott Gnau , president, Teradata Labs.
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