Big Data analytics can change the way an organization – and therefore, its people – thinks. More small businesses taking advantage of big data analytics - Large enterprises have used big data analytics for years, but now more small businesses are taking advantage of this information to operate more effectively. A recent Reuters report suggested that many types of small companies, including ones not even involved in the tech industry, are taking advantage of big data.
Cut through the marketing hype, however, and there's the growing realisation that big data could be an opportunity for businesses of all sizes to gather meaningful insights to drive growth and their bottom lines.
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