Most organisations in the Middle East are sitting on enormous amounts of data that have yet to be mined. Businesses have to start focusing on this existing information, which is often sat in large databases closely guarded by IT departments.
Big data delivers a significant opportunity for businesses in the Middle East to do things better. More data, more insight, better forecasting and informed decision-making are desirable for any organisation, regardless of size or vertical. However, it does necessitate a change to newer, more scalable technologies and architectures, as the associated requirements out-perform existing infrastructures.
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