The advantages of processing big data in real-time are many:
* Errors within the organisation are known instantly. Real-time insight into errors helps companies react quickly to mitigate the effects of an operational problem. This can save the operation from falling behind or failing completely or it can save your customers from having to stop using your products.
* New strategies of your competition are noticed immediately. With real-time big data you can stay one step ahead of the competition or get notified the moment your direct competitor is changing strategy or lowering its prices for example.
* Service improves dramatically, which could lead to higher conversion rate and extra revenue. When organisations monitor the products that are used by its customers, it can pro-actively respond to upcoming failures. For example, cars with real-time sensors can notify before something is going wrong and let the driver know that the car needs maintenance.
Cut through the marketing hype, however, and there's the growing realisation that big data could be an opportunity for businesses of all sizes to gather meaningful insights to drive growth and their bottom lines.
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